It was last called the NASCAR Sprint Cup at the Glen in 2007 when Centurion Boats bought the naming rights for the next three years and gave it the name it enjoys today. Some of the race's previous names have been The Budweiser at the Glen, Budweiser at the Glen, Global Crossing at the Glen, Sirius Satellite Radio at the Glen and Centurion Boats at the Glen. The Heluva Good! name, however, is arguably the worst name in car racing history by some reviewers.
Watkins Glen is one of the oldest racecourses in America and the only one where the cars race clockwise. It hosted the U.S. Grand Prix in Formula One for twenty years. No track in the United States has held a Grand Prix for a longer period of time. Originally the dream of a law student who wanted to bring European style competition to this small village, it was opened in 1948 as a challenging course that encompassed asphalt, cement and dirt roads around Watkins Glen.
For five years, top names in Americans racing came to Watkins Glen, and large crowds came to watch them race. In 1956 a permanent course was built and in 1957 the Glen hosted its first professional race. In spite of various owners and financial hard times, the track has endured and experienced renovations including a major reconfiguration of the back straightaway. These changes enhanced competition and added quality spectator viewing for races such as the Heluva Good! Sour Cream Dips at the Glen race.
The Heluva Good! race is both exciting and popular to watch as evidenced by large crowds in attendance. Tickets for the event, held at the beginning of August every year are easily available from various sources including this site. If you are interested in obtaining Heluva Good! Sour Cream Dips tickets please contact us for more information.